The Prvcy lifeline design is inspired by the leap of faith Carolyn Jones, ECO and Founder, experienced during the last days of her mother, Mrs. Jean James life. Mrs. James, who battled with breast cancer, gave her daughter the inspiration to leave her corporate occupation and embark on a journey to find what would give her true happiness. In homage to her mother, Carolyn Jones created the name PRVCY (pronounced Privacy) as her brand from a conversation she had with her mother wanting more privacy from her hospital gown.

The lifeline design tells the story of complacency in Carolyn’s professional life to the tragedy of losing her mother to breast cancer, only to triumph through listening to the words of her mother to find a career with passion.

The company has funded and provided free mammograms to women across the United States and will continue this program as one of the company’s core initiatives. The company has also committed to give back up to ten percent of ALL sales proceeds towards breast cancer awareness and free mammogram programs. The company has donated several hundred thousand dollars to breast cancer related programs since 2003.

Prvcy Denim not only has heart but style leaving celebrities and fashion  girls across the globe embracing this lifeline.  Check out the fit specs and gallery below to learn more about Prvcy’s top fits.

Prvcy London Skinny: 8″ Front Rise, 13″ Back Rise, Knee Break 14″, Leg Opening 11 3/4″, Inseam 32″

Prvcy Malibu Hills Boot Cut: 8″ Front Rise, 13″ Back Rise, Knee Break 14 1/8″, Leg Opening 18 1/2″, Inseam 34″

Prvcy Barbados Straight w/ Flap: 8″ Front Rise, 13″ Back Rise, Knee Break 14 3/8″, Leg Opening 15 1/2″, Inseam34″

Prvcy Monaco  Straight w/o Flap: 8″ Front Rise, 13″ Back Rise, Knee Break 14 3/8″, Leg Opening 15 1/2″, Inseam34″

PINK TIPS TO HELP YOU CARE FOR YOUR JEANS

1. Get a little dirty—If you’ve bought a pair of stiff, dark raw-denim jeans, wear them for as long as possible between washes. The way you walk, sit, and the shape of your body will break them in, and the longer you go without laundering them, the more comfortable they will become. True denim connoisseurs will go for months—though they’re mostly men.

2. Keep them snug—Stretch jeans need to be washed more often. Most women’s jeans have two to four percent stretch and loosen up after a few hours of wear. If you like your jeans tight and wear them a lot, then you’ll need to wash them at least once a week to get them back to that original snug fit.

3. Be Protective—Always turn your jeans inside out when you wash them to protect the color. Use a regular liquid detergent and set the water temperature to no higher than warm. Allow raw denim or any jeans that you wear loose to air-dry. For stretch denim that needs to shrink back to size, tumble dry at high heat for about 40 minutes. Keep in mind that this drying cycle will eventually reduce the elasticity in the fabric, so if you’ve had them for a while, air-dry them most of the way and then give them a quick blast in a high-heat dryer for 10 to 15 minutes.

4. Hang Out—Once they’re dry, you can hang your jeans, which helps mimic they’re natural shape when worn. You can use a belt loop at the back of the waist-band to hang them. Also, you can fold them—and lots of people do—but that causes creases.

5. Patch things up—If you find a tiny hole in your favorite pair of jeans, don’t wait until it turns into a visible tear (unless that’s your look). Buy a heat transfer patch from a fabric store and iron it onto the underside of the tear to prevent further damage. I’d also suggest hand-washing the garment from there on out; a machine cycle may exacerbate the problem.

We hope this helps any denim debacles you may have. We look forward to serving your denim desires!