We’ve seen lots of denim on the market.  Every celebrity does one of 3 things. Creates their own fragrance, starts a clothing line and now cell phones.  Prvcy Denim is thankfully not the brain child of a celebrity rather a fashion connoisseur with purpose.

The Prvcy lifeline design is inspired by the leap of faith Carolyn Jones, ECO and Founder, experienced during the last days of her mother, Mrs. Jean James life. Mrs. James, who battled with breast cancer, gave her daughter the inspiration to leave her corporate occupation and embark on a journey to find what would give her true happiness. In homage to her mother, Carolyn Jones created the name PRVCY (pronounced Privacy) as her brand from a conversation she had with her mother wanting more privacy from her hospital gown.

The lifeline design tells the story of complacency in Carolyn’s professional life to the tragedy of losing her mother to breast cancer, only to triumph through listening to the words of her mother to find a career with passion.

The company has funded and provided free mammograms to women across the United States and will continue this program as one of the company’s core initiatives. The company has also committed to give back up to ten percent of ALL sales proceeds towards breast cancer awareness and free mammogram programs. The company has donated several hundred thousand dollars to breast cancer related programs since 2003.

Prvcy Denim not only has heart but style leaving celebrities and fashion  girls across the globe embracing this lifeline.  Check out the fit specs and gallery below to learn more about Prvcy’s top fits.

Prvcy London Skinny: 8″ Front Rise, 13″ Back Rise, Knee Break 14″, Leg Opening 11 3/4″, Inseam 32″

Prvcy Malibu Hills Boot Cut: 8″ Front Rise, 13″ Back Rise, Knee Break 14 1/8″, Leg Opening 18 1/2″, Inseam 34″

Prvcy Barbados Straight w/ Flap: 8″ Front Rise, 13″ Back Rise, Knee Break 14 3/8″, Leg Opening 15 1/2″, Inseam34″

Prvcy Monaco  Straight w/o Flap: 8″ Front Rise, 13″ Back Rise, Knee Break 14 3/8″, Leg Opening 15 1/2″, Inseam34″